‘The Greatest Lesson’, Unacademy`s campaign ad stars Sachin Tendulkar
Abhinay Deo, the filmmaker has made the film ‘Delhi Belly’. The film was a bold one and won a lot of hearts. The director has once again tried to create impression by making a new ad campaign called ‘The Greatest Lesson’ for Unacademy that is an e-learning website.
The campaign includes ‘The God of Cricket’ Sachin Tendulkar. The ad is based on the ‘never give up’ spirit in a situation of failure.
The ad shows how Sachin Tendulkar failed to bat on the field during the initial years and how he has overcome the failure and has become one of the greatest Cricketer of this age.
The ad portrays how silence, hardwork and perseverance has helped him achieve success in life. It further shows that the failures should not be forgotten but they should be embraced towards future.
Abhinay Deo said, “One seldom gets a chance to make a poignant film like the current “Unacademy” TVC which centres around the concept of not ever giving up in the face of adversity and victory will be yours.. and who better than the god of cricket Sachin Tendulkar to be the face of such a strong message to the youth of today.”
“A great piece of communication from the Lowe Bangalore creative team and a super enthusiastic and supportive client was a great start for me and my team to sieve through thousands of hours of footage of the master blaster’s various innings right from his first one to the last and put together an edit which can do justice first to the brand message and second to a lifetime of hard work and achievements of one the greatest cricketers in the world. All I can say is a big thank you from me and my entire team at RDP to all those who have helped to make this film and to all those who have appreciated it,” he added.
Many cricketers like Virendra Sehwag, Harsha Bhogle, V.V.S Laxman and actress Shraddha Kapoor and Disha Patani have appreciated the work.
Abhinay is working on the film ‘Aankhen 2’ that features Amitabh Bachchan.