Model Aparna Sharma turns into media mogul with her venture in OTT platform
Model turned actress Aparna Sharma has now ventured into a new profession. She will be soon turning into a media proprietor as she is all set to venture into the world of OTT Media Digital Platform.
The popularity of digital platforms is gradually taking over the film industry as the audience have shifted from theatres to OTT platforms. According to FICCI Indian Media and Entertainment report, the figures will rise from Rs. 2,019 crore in 2017 to Rs. 5595 crore by 2022. Hence, actress Aparna Sharma has decided to invest in OTT platform.
Aparna who was last seen in thriller feature film Rum Pum Possh, will soon venture into OTT Media Digital Platform as Co-Founder and Group President, Darwin Platform Group of Companies. The group is currently researching on the video on demand services and opportunities in the Indian sub-continent. India has more than 30 OTT players which target millennial age groups of 18-35. Hence the group is planning to strategize this approach in a differentiable way by targeting urban and rural markets.
Aparna Sharma is an Indian model-turned-actress who was born in Lucknow and brought up in different states of India. She completed her secondary education from The Air Force School, Delhi, and her graduation from Delhi University. She was signed by the Elite model management company, which was the start of her modeling career.
She then featured in many television commercials for Parle Monaco with Aamir Khan, ESPN Brand Film with John Abraham, Coca Cola with Imran Khan, Chik Satin Shampoo and Samsung Mobile.
She made her debut with feature film Guddu Ki Gun. Post her debut, she signed 3 movies and web series contract with Balaji Motion Pictures.
She was last seen in Rum Pum Posshh starring Karan Kundrra, Errol Marks, and Deepraj Rana.
Rumour has it that the actress will soon be a bride of HRH of Sultanpur sharing the lineage of Lord Ram and turn Adya Singh.