Facebook-Google ad deal: Illegal pacts, perks, collusion to rig online ad market, allege US states

Facebook-Google ad deal: Illegal pacts, perks, collusion to rig online ad market, allege US states

Facebook Inc and Alphabet’s Google allegedly colluded to manipulate auctions for online advertising through a series of deals to fortify their market power illegally.

According to an antitrust lawsuit filed by Texas and nine other states against Google on Wednesday, the two players did this to have a stranglehold over the moneymaking digital advertising market.

The litigation case alleged Google played a central role in buying and selling of display ads across the web. It claimed that Google and Facebook concurred in a publicised deal in 2018 to start giving Facebook’s advertiser clients the choice to place ads within Google’s network of publishing partners.

Executives at the highest levels of the companies signed off on the deal, according to the complaint, according to a Reuters report.

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