‘Corona Beer Virus?’ The Global Epidemic Is Taking a Real-Life Toll on the Beverage
The deadly Coronavirus, also known as 2019-nCoV, has not just economically stabbed global trade, tourism and billions in stock markets, but also has an unlikely victim – supposedly one of the most loved beer brands. Yes, you guessed it right it is none other than the Mexico-based ‘Corona Beer’.
As per a recent report, Corona Beer has become the subject of memes and videos are being shared widely on social media platforms as the toll from the virus climbs worldwide.
There are reports of increase in online searches for keywords such as “corona beer virus” and “beer coronavirus” which clearly shows that the beer company has been hit by a similar name association conundrum.
The Corona beer is facing its worst quarter in the last 10 years following the outbreak of the deadly virus. The company has faced a loss of $170 million in the last two months. The virus has highly effected the Brand Image of the company.
The company reportedly believes that the drop in sales is due to having the same name Corona and people are avoiding consumption of the beer in the fear of getting Coronavirus.
The spread of Coronavirus has now reached a ‘decisive point’, as even the World Health Organisation (WHO) has urged the government around the world to take ‘aggressive measures’ to prevent it. The total number of people infected worldwide by Coronavirus has now risen above 80,000 with 2,700 recorded deaths.