Amid Australian tussle, Indian Newspapers ask Google for 85% Ad Revenue

Amid Australian tussle, Indian Newspapers ask Google for 85% Ad Revenue

Demonetisation hit newspapers due to fall in advertisements, says Indian  Newspaper Society - The Financial ExpressOn Thursday, Google was asked by India`s biggest newspaper association to compensate them for carrying their content online and share 85% of the ad revenues in between the global face-off between Big Tech and media companies.

The Indian Newspaper Society or INS that contains around 800 publishers, in a letter to Google in between the tussle between Australian government and Facebook said, “the US company should pay for news generated by the newspapers which employ thousands of journalists”.

“Since the content which is generated and published by newspapers at considerable expense is proprietary, the Society pointed out that it is this credible content which has given Google the authenticity in India ever since its inception,” the INS said in a statement.

No Googling, says Google — unless you really mean itThe society said that since many years, the publishers across the world have demanded fair payment for content and proper sharing of advertising revenue. The society said that the company has agreed to compensate publishers in France, European Union and Australia.

“Advertising has been the financial backbone of the news industry. However, newspaper publishers are seeing their share of the advertising pie shrinking in the digital space, even as Google is taking a ‘giant share of advertising spends’, leaving publishers with a small share,” it said.

The INS said that Google should give more prominence to editorial content to reduce fake news. This issue was raised as Google picks content from many sites that are not credible. This came under the “amplifying misinformation and propagation of fake news”.

Top 5 Shareholders of FacebookGoogle and Facebook were asked by Australian Parliament on Thursday to pay the media companies for their content on their platforms.

Google and Facebook now have paid tens of millions of dollars into the media companies that are struggling.

Australian Prime Minister Scott Morrison said that he had discussions with Narendra Modi.

Google has made deals with two largest Australian Media companies- Rupert Murdoch’s News Corp and Nine Entertainment.

Facebook has made a deal with Seven West and said negotiations are on the way.

Facebook and Google have each said they will invest around US$1 billion in news around the world over the next three years.

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